Rimmel London's Lipstick Revolution

**press sample**
Rimmel London has released a new era of lipstick, The Only 1, Rimmel London claims it to be "a unique multi-tasker, it exccels in everything you look for in a lippie".   For what I experienced first hand, it lives up to the set standards of quality and wear of Rimmel London.  I'm unsure about a lipstick revolution, but definitely not to be underestimated. 
"...everything you look for in a lippie."  Let's break that down: I want color.  What's a lipstick without an intense color-pop! my lips are naturally red-ish/pink-ish in color, so I need a highly pigmented lippie that will say to the world! "hey, look at those lips" and allows for long wear.  I dislike re-applying after every sip of wine, or coffee.  
Comfort - I need a formula that's light weight and gives me a gorgeous glide.  
I also dislike lippies that feel rough/dry after my dry lips have absorbed all of its moisture, almost like it's going to crack!   This ones leave my lips feel moisterized even after hours of application as it contains vitamin E. 
And of course, I look for wear.  I need a lippie that goes on and stays on! 
Comes in 12 shades in a nice array of lip colors to perfectly complement any skin tone and are available is mass retailers like Walgreens, Target, CVS and the like.
and here they are:

Swatch-a-thon while enjoying a nice glass of wine!
 
with my mom, and hello kitty blanket on this fine snowy night. 
 
All have a nice glossy finish and stay glossy through application but not a "greasy" look as if you had just eaten fried chicken.
First Class Nude #710  classic nude  
Coral Brittania #630

Ringa Ringa Roses #170 (who thought of that name?) also has an expected, but beautiful hint of shimmer
 
Latino #200 I fell in love with this one since the first time I applied it.  Kuddos to the name!

Rose Blush #190 More of blush than a rose but a more appropriate name than "Ringa Ringa" (above) 
 
Dusty Rose #220 Nice chololat-y shade.
 
and last but not least... the yummy  Back to Fuchsia #310 I love hot pink lippies and this is the perfect combo, lightweight, longwear, easy glide and AAAHHMAZING color! 
 
They also ALL smell divine! The lippie fairies should be proud! 
What do you think??