Pink
for the Cure
OPI Supports Breast Cancer Awareness with Sixth Annual Pink of Hearts Promotion
OPI announces the launch of
its sixth annual limited edition Pink of Hearts promotion, featuring the classic pale pink
shade I Think in Pink and the new sparkle-packed hue You
Glitter Be Good to Me. This duo pack is designed
to raise awareness and funds for breast
cancer research and support. In 2012, OPI will donate $25,000 in
honor of Breast Cancer Awareness Month (October) to Susan G. Komen for the Cure®. OPI
will also donate $5,000 to Rethink
Breast Cancer in Canada.
“Organizations like Susan G. Komen and Rethink
Breast Cancer offer hope to everyone
whose lives have been touched by breast cancer, and OPI
is proud to aid these organizations’ global effort in eliminating this disease,”
says Suzi Weiss-Fischmann, OPI Executive VP & Artistic
Director. “Breast
cancer afflicts millions of women worldwide, and Pink of Hearts is OPI’s way
of creating new visibility to honor those who have valiantly battled breast
cancer, and support those who continue to fight.”
Pink
of Hearts 2012 includes two
shades sold in one pack – the pale pink I
Think in Pink and the vibrant You
Glitter Be Good to Me. This sparkly lacquer is packed with both micro and
macro glitters in pink and magenta, and can be worn alone or layered on top of I Think in Pink. Each bottle of I Think in Pink and You Glitter Be Good to Me nail lacquer has a special pink-ribbon cap wrap in
support of breast cancer awareness.
Both lacquers in the Pink of Hearts 2012 duo pack contain no DBP, Toluene, or Formaldehyde,
and each includes OPI’s exclusive
ProWide™ Brush for the ultimate in application.
Pink
of Hearts 2012 will be available September and October 2012 at Professional Salons,
including Beauty Brands, Beauty
First, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $14.95 ($20.95 CAN) suggested retail.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
About OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features
OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
About Susan G. Komen for the Cure®
Nancy G.
Brinker promised her dying sister, Susan G. Komen, she would do everything in
her power to end breast cancer. Today, Susan G. Komen for the Cure®
works to end breast cancer in the U.S. and throughout the world through
ground-breaking research, community health outreach, advocacy and programs in
more than 50 countries. Visit komen.org. Connect with us on Facebook and
Twitter.
About Rethink
Launched
in 2001, Rethink is the first-ever, Canadian breast cancer charity to bring
bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer
supporters; infuse sass and style into the cause; and, most importantly,
respond to the unique needs of young (or youngish) women going through it.
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